About Us

The African continent faces significant challenges in addressing the skills gap and high youth unemployment rates. Despite the progress made by governments and the increasing number of educational institutions, the skills mismatch between graduates and the needs of Africa’s job markets continues to rise. Many graduates find themselves ill-prepared for the real-world demands and expectations of employers, pointing to a need for universities and TVET institutions to adopt a more practical approach to learning.

This mismatch not only hampers individual career prospects but also represents a massive waste of time and resources. Furthermore, aspiring young entrepreneurs face limited access to financial support, hindering their ability to establish and grow their startups. Existing financial institutions often require securities or guarantees that many young entrepreneurs cannot provide, and loan repayment becomes a burden that stifles their operations and growth.

Nelisa Awakening Africa (NAA) is a youth-centered social enterprise that tackles the challenges of the skills gap, high youth unemployment, and limited access to financial support for startups in Africa. With a comprehensive understanding of these issues, NAA aims to transform lives and foster sustainable development across the continent by unlocking the immense potential of Africa’s youth.

Through tailored programs, initiatives, and partnerships, NAA bridges the divide between education and industry, equipping young people with practical skills and creating a supportive ecosystem that empowers them to succeed as entrepreneurs and contribute to Africa’s sustainable development. The organization recognizes the need for a practical approach to learning, ensuring that graduates are prepared to meet the demands of the real-world job market.

Established in Kenya in December 2020, NAA keeps expanding its reach to multiple countries across Africa, including Guinea, Rwanda, Eswatini, South Africa, Zambia, Uganda, Tanzania, and Sierra Leone. The organization stands as a steadfast ally to Africa’s youth, offering unwavering support and guidance throughout their transformative journeys. NAA envisions a future where African youth can thrive, flourish, and make a lasting impact on their communities and the world at large.

Our Mission Vision and

Targeted Goals

NAA Mission

To empower African youth through comprehensive programs, resources, and partnerships that foster socio-political engagement, economic empowerment, and technological innovation, driving transformative change across the continent.

NAA Vision

To be a catalyst for youth socio-political, economic, and technological transformation across the African continent.

Philosophy

Our organizational philosophy centres around connecting young people with transformative opportunities. We believe that by providing access to these opportunities, we can empower and positively impact the lives of young individuals. Through our efforts, we strive to bridge the gap between youth and life-changing experiences, enabling them to unlock their full potential and achieve personal growth. We are dedicated to creating a platform that facilitates connections, fosters personal development, and ultimately transforms the lives of young people, paving the way for a brighter future.

Core Values

Inclusion: Embrace and value diverse perspectives equally and authentically.
Integrity: Uphold the highest ethical standards, honouring the best in ourselves and others.
Inspiration: Motivate and inspire individuals to believe in a better future.
Innovation: Make a meaningful difference by approaching challenges with creativity and originality.
Impact: Create meaningful and lasting change that truly matters.

Objectives

1. Promote innovative approaches in skills development:

We aim to introduce new methods and involve the private sector in designing and delivering skill development programs. This collaboration will lead to more sustainable employment opportunities and contribute to reducing poverty in a lasting manner.

2. Provide apprenticeship opportunities for under served youth:
We strive to create and support apprenticeship programs that cater to marginalized youth. These initiatives will focus on equipping them with skills relevant to industrial work, entrepreneurship, and global job market competition.

3. Foster an entrepreneurial ecosystem:
Our goal is to establish an environment that nurtures and supports aspiring young entrepreneurs. We will facilitate networking opportunities, connecting them with the necessary services and resources to enhance their entrepreneurial journey.

4. Contribute to global development goals:
We are committed to aligning our efforts with the United Nations Sustainable Development Goals (SDGs). By addressing key challenges outlined in the SDGs, we aim to make a positive impact on a global scale.

5. Mobilize material and financial resources:
We seek to establish enduring partnerships with the donor community and organizations dedicated to youth entrepreneurship. Through these collaborations, we will mobilize the necessary material and financial resources to support our initiatives effectively.

6. Conduct research, counseling, and training for youth:
We will conduct research on youth-related issues and provide counseling and information on well- being, career development, and business or employment opportunities. Additionally, we will offer training and development programs to enhance the skills and capabilities of young individuals.

Our work speaks for itself

Numbers Speak

Here is what we have accomplished so far.

1.2

M+

Impacted Youth

1600

+

Supported Projects

6

+

Countries

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