Sectors Focus

Nelisa Awakening Africa (NAA) has strategically chosen a sector focus that encompasses Agripreneurship and Livestock Production, Blue Entrepreneurship, Technology Innovation, Engineering, Hospitality, and the Creative Industry. Each sector was selected based on its potential for economic growth, job creation, and the overall development of the youth and communities NAA serves.

Agripreneurship and Livestock Production

The rationale behind focusing on Agripreneurship and Livestock Production is rooted in the significant role of agriculture in Africa's economy and its potential for sustainable development. By promoting agripreneurship, NAA aims to empower young individuals to harness the opportunities in agriculture, such as sustainable farming practices, value chain development, and agribusiness ventures. This sector focus not only creates employment opportunities but also addresses food security, promotes rural development, and encourages sustainable agricultural practices.

The Focus areas include:

• Sustainable farming techniques and practices
• Value chain development and agribusiness
• Agricultural technology and innovation
• Livestock management and production
• Crop cultivation and diversification
• Access to finance and market linkages for farmers
• Climate-smart agriculture and resilience building
• Agro-processing and value addition

Blue Entrepreneurship:

With a vast coastline and rich marine resources, Africa has tremendous potential for Blue Entrepreneurship, which encompasses activities related to the ocean economy. By focusing on this sector, NAA aims to foster economic growth, job creation, and sustainable development in areas such as fisheries, aquaculture, maritime services, marine tourism, and coastal preservation. Blue Entrepreneurship presents unique opportunities for youth to explore innovative business models that leverage the ocean's resources while promoting environmental sustainability.

The Focus areas include:

• Fisheries and aquaculture development
• Marine tourism and coastal conservation
• Maritime services and logistics
• Blue biotechnology and marine resources utilization
• Maritime safety and security
• Sustainable marine resource management
• Blue economy policy and governance

Technology Innovation:

Technology innovation is a key driver of economic growth and competitiveness in the modern world. By emphasizing this sector, NAA aims to equip youth with the necessary skills and resources to thrive in the digital age. Technology innovation offers opportunities in areas such as software development, app development, data analysis, artificial intelligence, and Internet of Things (IoT). NAA's focus on technology innovation enables youth to embrace digital transformation, bridge the digital divide, and leverage technology to solve local challenges and create scalable businesses.

The Focus areas include:

• Software and application development
• Artificial intelligence and machine learning
• Data analytics and big data
• Internet of Things (IoT) solutions
• Digital financial services and fintech
• E-commerce and digital platforms
• Technology infrastructure development
• ICT skills training and capacity building

Hospitality:

The hospitality sector offers significant employment opportunities, particularly in the tourism industry, which is a key driver of economic growth in many African countries. NAA's sector focus on hospitality aims to equip youth with the necessary skills and knowledge to excel in various hospitality-related roles, including hotel management, culinary arts, event planning, and tourism services. This sector focus contributes to job creation, promotes tourism development, and enhances the overall visitor experience.

The Focus areas include:

• Hotel and resort management
• Tourism development and promotion
• Culinary arts and food services
• Hospitality operations and customer service
• Event planning and management
• Eco-tourism and sustainable tourism practices
• Tourism infrastructure and facilities
• Cultural tourism and heritage preservation

Creative Industry:

The creative industry encompasses various sectors such as arts, crafts, fashion, design, music, film, and performing arts. NAA recognizes the immense potential of the creative industry in driving economic growth, cultural preservation, and youth empowerment. By supporting youth engagement in the creative industry, NAA fosters talent development, entrepreneurship, and cultural exchange. This sector focus promotes creativity, innovation, and the preservation of cultural heritage while creating employment opportunities and contributing to the economy.

The Focus areas include:

• Visual arts and crafts
• Fashion design and textile manufacturing
• Graphic design and multimedia
• Film and media production
• Music and performing arts
• Cultural festivals and events
• Cultural heritage preservation and promotion
• Creative entrepreneurship and business development

Our work speaks for itself

Numbers Speak

Here is what we have accomplished so far.

1.2

M+

Impacted Youth

1600

+

Supported Projects

6

+

Countries